Selecta Coffee
Under the slogan “JOY TO GO” Selecta is on a mission to offer coffee, water and meals solutions that do more than just nourish. They promise a sense of happiness, obtained via good quality food and beverages. And this happiness can be accessed on the go. Essentially, they are communicating that beverages/food taken on the go needn’t be dull or lacking good ingredients.
Business Card Design
Their first request was to have a business card design that fits their joyful and fun brand personality. The client could not provide any assets besides some general style guidelines. I have recreated the necessary assets after studying their brand guides and website.
The business cards embody the same joy for life and promise of good quality delivered on the go.
Product Brochure
The second request was for a brochure that would be given together with the business card. It was all part of a strategy to entice potential and usual business clients, with the coffee and water machines they were offering, while also prompting them to get in touch – via the business card attached.
The brochure was warmly titled “Invitation to coffee tasting” and aimed to give a taste of Selecta’s brand philosophy focused on joy, quality of products, the relevant brands they are partners with and their promise to keep it all sustainable.
