Food Truck Design(Tacos Locos)
Tacos Locos is a Mexican food restaurant that opened a few years back, in Køge. Their food concept, based on the traditional Latin-American food, was a hit among the locals. This offered them the chance to grow their business by moving to a bigger restaurant building, minutes away from the city center.
They have also decided to expand their service by acquiring a food truck, so that locals can enjoy their exotic meals on the go. They asked for a vibrant and colorful design, which would reflect their brand personality, quality food promise, and that would be an eye-catcher in busy streets.
This was my first assignment on food truck design, and I was immediately drawn by it, as it had two of my favorite things: food and fun combinations of colors. Tacos Locos requested previously other design projects as well, so I had their brand assets already, plus the experience with their overall style.
I started by playing with their logo, and I have decided to integrate it into a sunburst background, with golden and pink colors. The same colors are to be found on their menus in the restaurant, my intention was to highlight the link between the truck and the restaurant, thus, to suggest indirectly that the food quality is the same regardless of its location. The sun burst is inspired from the Latin-American weather, which is sunny and invites a lot of positive energy,
and at the same time it is an indirect message that enjoying some tacos from the food truck will brighten one’s day. I added some visually appealing pictures of tacos as well, to highlight the promise of good food. To make it more memorable, I used their slogan “Autentiske mexikanske specialiteter” (Authentic Mexican specialties).
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