Custom Icons Design
(from scratch)
Probably the first question that pops in your mind, while looking at this page, is “Why is it necessary to have custom icon designs? Aren’t there millions of assets available online? Well yes, there are in fact a lot of icon packs, most of them nicely made too. But here’s the deal, not all companies can use those premade packs for everything. If your goal is to use icons to enhance the readability of a contact page or a guideline, where you use conventional signs, then yes, downloading a pack will be a good solution.
Can a pre-made icon accurately explain a business idea?
If you have to describe your company services or perhaps, your innovative solution to a board of potential stakeholders, you may find yourself in the situation where you can’t find suitable icons.
What I noticed in these cases was that clients used icons from different packages. Those icons gave an approximate idea about their concept and, coming from different sources, were drawn in various styles. Why is this not a good idea? Because you are using some standard graphics, they may not convey the message entirely. Besides that, it does not do any justice to your branding as the styles you found are not in line with your general brand. In short, you lose a part of your message and brand personality.
Here I have two examples of icon packs that I have created. One was for a start-up that specialized in monitoring the fermentation levels in beer tanks, and another was a signage & print company. The icons refer in most cases to very specific services or features. By integrating them in a personalized pack, with the company style, it was possible to give these companies some assets that they can re-use continuosly. A personalized icon pack is a very powerful tool and the ways of using it are endless. From a website interface to a powerpoint presentation or marketing materials (both digital and printed). In this case only imagination sets limits.
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