Christmas Packaging Design
One Christmas LT Gruppe decided that they want to do something more for the gifts they usually give their employees. As a company with over 20 years of experience in the construction industry, and several different branches, LT Gruppen was a powerful brand with a well-established visual identity. They wished to have part of that identity reflected in the Christmas gifts as well. As such they requested a custom design for the chocolate boxes they usually hand out for holidays. The client provided a comprehensive visual guide (design manual) of their brand and the preferred template of the box.
It was fun taking on the challenge to create something related to holydays and yet that could be easy to associate with a certain brand identity. Most of LT Gruppen’s color palette was shades and tints of green, and in them I saw the opportunity to use the Christmas tree as a center piece in the design.
In my process I strived for both elegance and simplicity. I drew in Illustrator some simple and playful Christmas trees. I made use of transparencies as well to merge seamlessly between the different forms. I also used the template shape to my advantage, whenever it was possible. To keep things stimulating for the eye, I drew some white globes that would contrast with the suave shapes and transparencies.
The client was very pleased with the design and felt it was going in the right direction. There were some minimal changes, but nothing that changed drastically the original design.
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