Raising awareness about promoting alcohol to young people
A T-shirt design created for Zoom In Media as a part of their campaign to raise awareness about the consequences of alcohol consumption among teenagers. This campagin was done in Romanian highschools and I decided, along with their marketing expert to use a well known hystorical figure in romanian culture, Michael the brave. We made a humorous scenario where Michael was drunk thus unable to battle and defend his land. The underlying message was that alcohol doesn’t make you cool, just more vulnerable.
